Study shakes up social media recruiting with sharp decline of organic reach.
A newly published study of brand promotion using social media has sent tremors through the online recruiting industry. The report title says it all: “Facebook Zero: Considering Life After the Demise of Organic Reach.”
This is no college survey report. It is authored by Social@ Ogilvy, one of many specialty divisions of the global ad giant and was picked up for comment by Recruiter.com’s Mathew Kosinski. As Kosinski points out:
“Average organic reach fell by 50 percent in the short span of time between October 2013 and February 2014. These changes are going to affect recruitment because, in the modern recruiting landscape, establishing and promoting a strong employer brand is an absolute necessity for attracting top-level talent.
“Facebook used to be a favorite way to do just that: according to Jobvite’s 2013 Social Recruiting Survey, 65 percent of recruiters who used Facebook used it showcase their employer brand.”
You can read the full article here on Recruiter.com.