We’re looking at business use of social media. Last week, we decided that many companies which invest in online marketing plans for most social media are missing the boat. Let’s back up and start by defining what we are talking about. Business Marketing in general takes one of two forms. For Business-to-Consumer (B2C) your target is the […]
social media
The One Social Media for Business
Re-Thinking Business Social Media
If you are an STM demolition and construction company, in a local market, should your marketing investment include Facebook and Twitter? If you think that is a mismatch, join the group. Yet, MGI Construction Company sees sales out there in Twitter’s 24 million followers. Or they don’t really and it’s just an example of what might […]
Linkedin: Same Old, Same Old?
In North America especially, LinkedIn is generally viewed as THE place for a professional to post his or her resume. No job directory has come close to its meteoric growth from 500 thousand to 500 million users. And recent stats for 2015-2017 show the growth rate of users undisturbed. But a recent study by the […]
5 Steps to Managing your Brand Online
Opinions vary regarding the power of social media. The activist-minded welcome the democracy of it. The more conservative fear the power of unsubstantiated opinion