• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Cornerstone International Group

Executive Search Firm

About Cornerstone

About Cornerstone

The Cornerstone Edge

AESC

Leadership Team

Diversity, Equity, & Inclusion

Become a Partner

Play Video

Get to know Cornerstone

Retained Executive Search

Discover

Retained Executive Search

Assessments

Specializations

Consumer / FMCG

Industrial

Non-Profit

Finance & Private Equity

Life Science & Health

More...

Find an Office

North America

Latin America

Europe / Middle East

Asia

 Find an Office

 Find a Search Consultant

Coaching / Leadership Dev

Discover

Executive Coaching Services

Leadership Development

Board & CEO Advisory Services

Assessments

Find a Coach

News / Blog

News & Blog Posts

National Outlooks

Videos

Surveys

Press Releases

Popular Blog Topics

COVID-19

diversity

leadership development

Healthcare

executive search

executive coaching

women in business

Life Science

neuroscience

vitality quotient

Latest Blog Post

Asia’s Fast-Growing EV Market Will Disrupt Automotive Industry Recruitment

June 2, 2022
Contact
Press Releases China Moves Closer to Global Brands
Apr 29

China Moves Closer to Global Brands

Cornerstone International Group

SHANGHAI, China – April 29, 2014 — China’s business leaders expect domestic brands to become a force in global markets within the next 5-10 years.

This was the result of a recent survey of CEOs conducted here by Cornerstone International Group, a global leader in retained executive search.   Executives were polled during a conference on branding attended by leaders from Fortune 500 companies and multinationals.

“Respondents characterize existing global brands as being in a stable state on the world market,” explains James Ng, Managing Partner of the Cornerstone CEO Committee services group. “But they see local brands in a strong growth mode. The majority believe China-based global brands will emerge within the next 5 to 10 years”

To read more about Cornerstone in Asia go here

China’s exceptional economic growth over the past three decades has made it the top exporting nation and produced some of the world’s largest companies. However, although they represent 19% of the global Fortune 500, no Chinese enterprises have yet made the Interbrand Top 100 global brands.

In the course of the conference, the participating CEOs identified five domestic companies which they expected would become top global brands within the next five years.

  • Huawei – overtook Ericsson in 2012 as the world’s largest telecom equipment maker. Sales of $38.7Bn. Strong global presence servicing 45 of the world’s 50 top telecoms.
  • Haier – one of world’s biggest makers of consumer electronics and appliances and largest refrigerator producer. Sales of $29.5Bn and 7.8% share of global white goods market (2011)
  • Alibaba – E-commerce and internet company with online sales from its two top portals in excess of $170Bn, greater than Ebay and Amazon combined.
  • Lenovo – multinational tech company and world’s largest PC producer. Strong global presence with operations in 60 countries and sales in 160 and sales of $33.9Bn
  • Tencent – 5th largest internet company with sales of $9.7Bn and market value of $150Bn on Hong Kong stock exchange

“These are very powerful brands that have been built organically,” says Ng. “The consensus is that we will see more acquisition of foreign brands and that the global brand growth will come from both strategies combined.”

14
SHARES
LinkedinFacebookTweetShareEmailPrint

Filed Under: Press Releases

Reader Interactions

Leave a Reply Cancel reply

Primary Sidebar

  • News
    • Blog
    • National Outlooks
    • Press Releases
    • Newsletters
    • Surveys
    • Articles of Interest
    • Whitepapers
    • Videos

Get Latest Posts and Stay Informed

Our thought leaders share their industry knowledge and expertise.
  • This field is for validation purposes and should be left unchanged.

Recent News

  • PRESS RELEASE: Cornerstone International Group Recognized as a Global Leader in Executive Talent Search June 21, 2022
  • The Cornerstone Eagle – June 2022 – Impactful Leadership June 17, 2022
  • Asia’s Fast-Growing EV Market Will Disrupt Automotive Industry Recruitment June 2, 2022

News / Blog Archives

Footer

Areas of Specialization

  • by Industry
    • Life Science & Health
    • Financial Services PE & Family Office
    • Industrial
    • Consumer
    • Technology
    • Private Equity
    • Infrastructure & EPC
  • by Function
    • Board Directors & CEO
    • Human Resources
    • Finance and Legal
    • Agile Talent
    • Sales & Marketing
    • Operations & Supply Chain

Quick Browse

  • Find an Office
  • Find a Consultant
  • Find a Coach

Services

  • Retained Executive Search
  • Board & CEO Advisory
  • Executive Coaching

About Us

  • About Cornerstone
  • The Cornerstone Edge
  • Join Cornerstone

Switch Language

Connect with Cornerstone

Copyright © 2022 · Cornerstone International Group · Sitemap

Website Development by LimeCuda

Member-Only Portal